Devi Murthy holds an electrical engineering degree from Drexel University, USA and Masters in Entrepreneurship from IIM, Bangalore, uses technology to reduce the struggles of small farmers in India. With co-founder Kamal Kisan, Devi has made it a point to help Indian farmers through her great new starter ideas.
Kamal Kisan is a for-profit social enterprise that manufactures agricultural equipment using inexpensive mechanisms. It was founded in November 2012 in the incubation cell of IIT Madras which recognized Devi Murthy's ideas as innovative and provided an initial fund of Rs 5 lakhs.
India is the third largest tractor manufacturer in the world, but 80 percent of Indian farmers do not use mechanization to increase their productivity.
Devi is determined to make a change by designing and manufacturing low-cost mechanization options for small farmers in India. Murthy with his innovative start-up is helping farmers in the rural areas of Karnataka, particularly in the Suttur and HD Kote areas. Murthy and her team go to the village fields to test the performance of their newly designed and developed equipment and whether it will be useful in the real world .
Devi has a big dream: "to see a day in the future when mechanization services become a lifestyle choice for a farmer."
It expects to open 15 centers in three southern Indian states in the next three years.
Devi's team is developing solutions for existing farming practices rather than having farmers adapt new ones to fit high-cost equipment. Devi and her team aim to reduce the Indian farmer's dependency on labor and fuel, both of which come at a high cost. Devi's team will help Indian farmers increase agricultural productivity and move on to making mechanization a lifestyle choice for all farmers.
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